Maariv included Barak Rosen, CEO of Israel Canada, and Asaf Tuchmair, Chairman of Israel Canada, in its 2025 list of the 100 most influential figures, ranking them at No. 53. For the two, 2025 marked a clear shift into a deeper international phase, reflecting the continued expansion of the group’s real estate activity beyond Israel’s borders.
The primary focus was the United States, particularly Florida, where they continued to advance projects built on strategic partnerships established earlier. As described, the international activity was not viewed as a one off move, but as a long term growth engine designed to broaden the arenas in which Israel Canada operates and strengthens its presence.
In July 2025, that direction received a notable financial vote of confidence when The Phoenix, a leading institutional investor in Israel’s capital markets, assigned a valuation of NIS 1 billion to the broader portfolio of their investments in the Miami area. The assessment reflected the local market’s strong belief in the feasibility of executing their US based vision.
Also central to the story is Canada Global, the group’s international arm, which gained additional momentum through a partnership formed in late 2024 with Flow, the real estate technology venture led by Adam Neumann. The combination of the partnership, meaningful control, and growth expectations formed a key part of the narrative behind their ranking in Maariv.